Recently, Bluestar Silicones, an overseas subsidiary of China National Bluestar (Group) signed a distribution agreement with Grasim Industries LTD in India over its whole series of silicone products in an attempt to expand its distribution network in India and increase its market share and influence there.
Grasim Industries LTD is a flagship company under the Aditya Birla Group, a leading chemical manufacturer based in India with the annual sales over USD 40 billion and a business network covering India, Thailand, China and Germany. After signing the distribution agreement, the Aditya Birla Group will become Bluestar Silicones’ main distributor in India to provide a whole series of silicone products in the country.
Speaking of the cooperation with the Aditya Birla Group, CECO Frédéric Jacquin of Bluestar Silicones said that the company highly valued marketing in the Asian Pacific Region, and the move would fuel the company in expanding the Indian market, rapidly establish the market status of its products, and enhance its popularity and influence. “With the Aditya Birla Group’s extensive network distribution in India, Indian customers will be able to know our products via different channels in no time and enjoy our innovative products and all-round technical services in a convenient way.”
Chemicals Sector Head Lalit Naik of the Aditya Birla Group said that Bluestar Silicones boasted more than six decades of experience in producing silicones and world advanced technologies, and thus was an ideal strategic partner for the Group in the Indian silicone market. The cooperation would enrich the Group's product scope and enable it to provide integrated solutions for customers in architecture, textile, chemistry, agriculture and energy.
By signing the distribution agreement, Bluestar Silicones, a silicone market leader with strong R&D and manufacturing capabilities formed strategic partnership with the Aditya Birla Group, a leading chemical manufacture and an important player in various market sectors in India. The partnership will enable Bluestar Silicones to expand its business in the Indian market and provide high-quality silicone products and services for Indian customers.