AutoPacific released its ranking of customer satisfaction for tire brands on March 13, according to www.chinatiredealer.com, and Pirelli ranked the first.
AutoPacific, founded in 1986, is a famous auto industry analysis and research company in the United States and specializes in auto market research, product development and product and market planning, etc. The company not only is engaged in research on the auto industry but also provides research analysis for global auto makers, suppliers and distributors. Since the ranking of customer satisfaction of tire brands was first launched in 2011, Michelin and Pirelli have successfully secured the top two positions. The ranking, free from any third-party opinion or comment, enjoys high public credibility and influence
The ranking is based on the research of customer satisfaction about the property, performance, traction, fuel efficiency and price of 17 different kinds of tires, and rate every property by weighting the hierarchy of importance. According to AutoPacific President and the researcher of the project George Peterson, Pirelli customers highly value the improved performance of turn and traction and also care much for brand reputation and services. And Pirelli’s success this time is attributed to its outstanding performance in several aspects.