News & Media

Pirelli Upgrades High-Performance Tires and Launches Two Hit Products in Asia-Pacific Market

来源: China National Tire & Rubber Co., Ltd.
时间:2016-04-20

On April 19, at the conclusion of 2016 Formula 1 Pirelli Chinese Grand Prix, Pirelli, the exclusive tire supplier of F1, held a grand release event of new products in Shanghai, announcing its comprehensive upgrade of the production line of high performance tires. At the event, Pirelli launched two hit products in the Asia-Pacific market: P Zero, the flagship product of the brand made tailored for high performance sedan and top sports car following the perfect tire fit strategy, and Dragon Sport, the sporty sports tire suitable for middle class and high-end vehicles specially made for the replacement market in Asia-Pacific region.

On Shanghai International Circuit, Pirelli invited media from China and other parts of the Asia Pacific region to participate in the driving and riding test trialtest drive.Participants experienced the outstanding performance of these two new products by driving on U-bend, making speed slalom, driving on wet ground among other tests, as well as doing hot laps.

In recent years, with its advanced technology and research & development capacity, Pirelli added sporty sports elements into P Zero and Dragon Sport, comprehensively upgraded and ing optimized their material, appearance, formula, etc.Thanks to the perfect tire fit strategy, the brand-new P Zero super high performance tires are made according to specific requirements of different high-end models.Before coming tobeing launched onto the market, P Zero has received more than 60 homologations from world top-level auto-manufacturers.So far, it has been used on Ferrari GTC4 Lusso, Lamborghini Centenario, Porsche Boxster 718 and Audi R8 Spyder, etc.

P Zero tires

Dragon Sport was developed by Pirelli Asia-Pacific Research and Development Center located in Yanzhou, China. It aims at meeting the developing needs of owners of to upgrade middle class cars in the Asia Pacific replacement market in Asia Pacific.In recent years, there is a growing number of young people owning middle class cars in the region. Passionate in for sports and style, they are looking for a special high-end sporty sports product to upgrade the operating function of their vehicles.Pirelli saw their need and comprehensively upgraded improved Dragon Sport in appearance, sporty sports performance among others. It also allows prospective buyers to feel thethe  sporty performance as sports cars in driving test drives of various vehicles that use Dragon Sport, which shows the R&D as well as innovation strengths and creativity of Pirelli.

Dragon Sport tires

Pirelli has always been working closely with a large number of high-end and super high-end auto brands, supplying original parts for summer tires, winter tires and all season tires to be used as genuine parts. So far there are more than 2200 Pirelli homologated models.Meanwhile, Pirelli gives close attention to the demands in different regions and lays emphasis on various market segments, boasting strong competitiveness in exclusive high-end products.


 
 
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