WorldBrandLab recently released the 2011 (8th) “List of China’s 500 Most Valuable Brands” in Beijing. Brand “Aeolus” was ranked 215th with a brand value of 5.917 billion yuan. Its brand value rose by 20 places or by 2.149 billion yuan from 2010, its historical best.
In recent years, Aeolus unswervingly stuck to the strategy of “developing by famous brand”. It adhered to the business concept of “fostering a brand and striving to be the best”. It aimed to create a first-class brand and become a first-class enterprise. The company vigorously implemented brand strategy and energetically promoted brand building. Aeolus has been listed as China’s 500 Most Valuable Brands for eight consecutive years and its brand value has risen from 2.356 billion yuan in 2004 to 5.917 billion yuan at present.
China’s 500 Most Valuable Brands are determined by the World Brand Lab based on comprehensive analysis of finance, consumer behaviors and brand strength. The World Brand Lab, headquartered in New York, is an international and professional brand research institution. The chairman is Professor Robert A. Mundell, a Nobel laureate in economics in 1999 and Father of the Euro. World Brand Lab is wholly owned by World Executive Group – a globally leading strategic consulting company. The experts and advisors are from Harvard University, Yale University, MIT, University of Oxford, Cambridge University and other top-level universities in the world. Their research achievements have become important basis of intangible assets evaluation for many enterprises.