WorldBrandLab recently released the 2011 (8th) China 500 Most Valuable Brand Rankings in Beijing. Aeolus ranked the 215th with a brand value of 5.917 billion yuan . which increased by 2.149 billion yuan from 2010, and moved up 20 places. It is a record high both in brand value growth and ranking advancement.
In recent years, Aeolus Tyre Co. Ltd., sticking to the management idea and goal of creating famous brand and building first-class enterprise, has vigorously implemented the brand strategy and effectively promoted the company's brand construction. It has been listed among the 500 Most Valuable Brands for eight successive years with its brand value increased from 2.356 billion yuan in 2004 to 5.917 billion yuan by 2011.
China's 500 Most Valuable Brand Rankings is comprehensively established by WorldBrandLab on the basis analysis of financial, consumer behavior, and brand intensity . WorldBrandLab is a leading independent consultancy of brand valuation and markeing strategy, in the world headquartered in New York of the United States. Professor Robert Mundell, Nobel Laureate in Economics, 1999 and Father of the Euro, acts as the chairman. It is fully affiliated to the World Executive Group, a globally leading strategic consultancy. The experts and consultants come from world ftop universities such as Harvard , Yale Massachusetts Institute of Technology, Oxford and Cambridge. The research results have served as crucial basis for many companies to evaluate their intangible assets.