China Bluestar Shenyang Chemical’s “Star Tower” brand was recently valued at 3.74 billion yuan ($609.3 million), ranking first in Liaoning province, in the 2012 China Listed Manufacturing Brand Value appraisal, arranged by the Administration of Quality Supervision, Inspection and Quarantine (AQSIQ).
Brand value is at the core of brand management and differentiates one product from similar ones. In 2012, the AQSIQ evaluated 85 listed domestic petrochemical companies, whose average value stood at 1.44 billion yuan. Six of them are in Liaoning province.
Shenyang Chemical has insisted on building its image and has showcased its brands in various industrial exhibitions, magazines and newspapers. Its quality goods have made their way to overseas markets in more than 20 countries and have achieved a branding effect. In addition, the company has applied for trademark registrations in South Korea, Britain, India, Hong Kong and Taiwan, greatly enhancing its brand influence.
Its “Star Tower” was named a “China Famous Brand”, and its paste resin, caustic soda, hydrochloric acid, and silica were recognized as “China Top Products” and “Liaoning Top Products” as well. Moreover, the company itself received the China Time-Honored Brand award and National AAAA Enterprise with Good Acts award. The company has 10 patents.