For this season, the Aeolus Tyre reached an agreement on strategic cooperation with Toronto Raptors of NBA (National Basketball Association) of the United States, officially becoming the sponsor of the Raptors in the following three years. According to the agreement, the LOGO of Aeolus Tyre will be displayed inside and outside the host stadium of the Raptors. Various basketball games will be held to promote the brand of Aeolus.
Toronto Raptors is NBA's only basketball team based outside the United States and the youngest basketball team of the Association. Since its entry into NBA in the 1995-1996 season, the Raptors has grown to be one of most competent teams of the Eastern Conference in the NBA, where have emerged NBA super stars like Vince Carter, Marcus Camby and Chris Bosh. Currently, Raptors has 3.2 million fans, with immense media and social influence. The Raptors' home games are live broadcast across the United States and the world at large through ESPN, CCTV and online media. With the growth of the Raptors and addition of the Aeolus elements, the Aeolus Tyre will project a more notable image and endeavor to become a leading brand of Chinese tyres.